A bold approach
Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they...
View ArticleWhy publishers should be bold with their brands in Social Media
Andy Milligan and Shaun Smith authors of BOLD: How to Be Brave in Business and Win have written a piece for FutureBook. As publishers' business changes due to digital and they become more...
View ArticleReview: Bold: How to be brave in business and win iPad app
Kate Russell, tech reporter for BBC's Click has reviewed the Bold iPad app for FutureBook: research suggests that there will be 6 billion eReaders in circulation by 2014 – so love them or hate them...
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